Standard Bank Group Banking Jobs in Accra
1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
Key Responsibilities/Accountabilities
Strategic and Business Goal Management
Contribute to the development of robust Business Strategies.
Distil, develop and implement appropriate marketing strategies and plans consistent with the business objectives.
Promote Retail capability and position business as a leader in giving customers good value and services in selected market and product segments.
Co-create local market plans with units and develop a cache of best practices for easy reference and application.
Provide internal consulting service to business
Product development
Support in new product development and enhancements to strengthen business’s competitive position.
Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.
Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action
Brand Management
- Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
- Drive brand awareness, stature and relevance
- Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
- Maximise brand value and ensure this translates into business profitability
Advertising, Communication, Customer Value Proposition and Experience Creation
Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits
- Drive marketing strategies that deliver against agreed business strategies
- Induce consideration to acquisition in defined market segments
- Manage all aspects on communication of product development and/or enhancement including promotion
- Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments
- Package and share market and customer insights with business
- Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings
- Extract value by driving usage and supporting business efforts to maximise lifetime value of core transactional relationships
- Monitor and measure customer experience with the aim of consistently improving the quality of the experience
- Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.
- Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.
- Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved.
- Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.
- Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.
- Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.
- Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.
- Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.
- Contribute to the up skilling of marketing and communications competencies and capabilities within business
- Demonstrate leadership in thought, products, and services
- Grow and enhance key stakeholder relationships
- Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities
- Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand
Service delivery
- Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy
- Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.
- Support the running of internal customer service awareness and compliance programmes
Staff Engagement
- Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.
- Co-create and lead staff engagement campaigns
- Grow and sustain a self nourishing internal culture
- Drive internal brand appeal through vibrant communication and internal marketing.
- Develop and lead staff product knowledge and customer satisfaction projects and programmes
Product development
- Support in new product development and enhancements to strengthen business’s competitive positiion
- Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.
- Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action
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Brand Management
Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
Drive brand awareness, stature and relevance
Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
Maximise brand value and ensure this translates into business profitability
Advertising, Communication, Customer Value Proposition and Experience Creation
Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits
Drive marketing strategies that deliver against agreed business strategies
Induce consideration to acquisition in defined market segment
Manage all aspects on communication of product development and/or enhancement including promotion
Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments.
Package and share market and customer insights with business
Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings.
Extract value by driving usage and supporting business efforts to maximise lifetime value of core transactional relationships.
Monitor and measure customer experience with the aim of consistently improving the quality of the experience.
Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.
Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.
Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved
Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.
Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.
Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.
Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.
Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.
Contribute to the up skilling of marketing and communications competencies and capabilities within business
Demonstrate leadership in thought, products, and services
Grow and enhance key stakeholder relationships
Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities
Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand
Service delivery
Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy
Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.
Support the running of internal customer service awareness and compliance programmes
Staff Engagement
Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.
Co-create and lead staff engagement campaigns
Grow and sustain a self nourishing internal culture
Drive internal brand appeal through vibrant communication and internal marketing.
Develop and lead staff product knowledge and customer satisfaction projects and programmes
Key performance measures
Business strategy formulation and delivery
Acquisition and usage of products, services and offering
Quality of marketing support offered to units and networks
Maximisation of brand equity
Delivery on timelines and KRAs
Projection of business’s leadership in products, services and social relevance.
Preferred Qualification and Experience
Qualification
1st/2nd degree in Business Administration or Marketing
Membership of Chartered Institute of Marketing and Institute of Public Relations or its recognised equivalent, plus a
High level understanding of the financial services industry
Experience
- Approximately 5- 10 years experience in a marketing management role focusing of the • implementation of action plans.
Knowledge/Technical Skills/Expertise
- Significant exposure to service marketing management
- .Project management experience.
- Considerable business acumen and financial budgeting exposure
- Excellent customer and delivery orientation.
- Dexterity in managing teams and working with multiple stakeholders
1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
Key Responsibilities/Accountabilities
Strategic and Business Goal Management
Contribute to the development of robust Business Strategies.
Distil, develop and implement appropriate marketing strategies and plans consistent with the business objectives.
Promote Retail capability and position business as a leader in giving customers good value and services in selected market and product segments.
Co-create local market plans with units and develop a cache of best practices for easy reference and application.
Provide internal consulting service to business
Product development
Support in new product development and enhancements to strengthen business’s competitive position.
Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.
Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action
Brand Management
- Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
- Drive brand awareness, stature and relevance
- Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
- Maximise brand value and ensure this translates into business profitability
Advertising, Communication, Customer Value Proposition and Experience Creation
Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits
- Drive marketing strategies that deliver against agreed business strategies
- Induce consideration to acquisition in defined market segments
- Manage all aspects on communication of product development and/or enhancement including promotion
- Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments
- Package and share market and customer insights with business
- Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings
- Extract value by driving usage and supporting business efforts to maximise lifetime value of core transactional relationships
- Monitor and measure customer experience with the aim of consistently improving the quality of the experience
- Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.
- Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.
- Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved.
- Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.
- Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.
- Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.
- Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.
- Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.
- Contribute to the up skilling of marketing and communications competencies and capabilities within business
- Demonstrate leadership in thought, products, and services
- Grow and enhance key stakeholder relationships
- Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities
- Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand
Service delivery
- Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy
- Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.
- Support the running of internal customer service awareness and compliance programmes
Staff Engagement
- Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.
- Co-create and lead staff engagement campaigns
- Grow and sustain a self nourishing internal culture
- Drive internal brand appeal through vibrant communication and internal marketing.
- Develop and lead staff product knowledge and customer satisfaction projects and programmes
Product development
- Support in new product development and enhancements to strengthen business’s competitive positiion
- Gather and share information on significant market movements and developments to guide in the development and packaging of business offerings.
- Ensure effective measurement of product performance and key market interventions by using relevant tools and taking corrective action
ADVERTISEMENT - CONTINUE READING BELOW
Brand Management
Manage the Stanbic brand equity and implement measures to ensure top of mind awareness by seeing to it that all “items of visibility” conform to the agreed standards.
Drive brand awareness, stature and relevance
Optimise and establish consistency in 2D,3D and cyber environments to enhance customer experience
Maximise brand value and ensure this translates into business profitability
Advertising, Communication, Customer Value Proposition and Experience Creation
Initiate and manage PBB advertising and communication strategy and implementation plans and monitor trends and developments into the use of the media including but not limited to digital, social and traditional to optimise the benefits
Drive marketing strategies that deliver against agreed business strategies
Induce consideration to acquisition in defined market segment
Manage all aspects on communication of product development and/or enhancement including promotion
Build and drive positive perceptions of business’s products, services and offerings to relevant customer segments.
Package and share market and customer insights with business
Drive consideration to acquisition in key markets, and promote the sales and usage of products, services and other business offerings.
Extract value by driving usage and supporting business efforts to maximise lifetime value of core transactional relationships.
Monitor and measure customer experience with the aim of consistently improving the quality of the experience.
Plan, manage and coordinate schedules and assist with project management of all business activities from brief stage through to implementation including research, budget considerations, event execution and process, debrief and evaluation.
Develop a comprehensive marketing operating plan and budget for each business unit (initiate and manage) and fused these into a master Marketing Communication Management, Planning and Implementation plan.
Manage the design and production of all business Marketing materials and collateral. Ensure the relevant and required approvals are obtained to ensure productions and initiatives are complacent with the Corporate Identity guidelines and manual and has been duly approved
Manage the performance and reimbursement of Agencies and outside vendors through concise and effective briefing, effective budget control and adherence to establishment payment processes.
Ensure seamless communication process occurs for and to all stakeholders (includes brand, product and segment teams) through all phases of the project.
Ensure Agencies and preferred suppliers are contracted to execute plans for quality and consistency of all business initiated or related projects and activities.
Co-ordinate all meetings/interactions with business units, internal and external stakeholders and Agencies. Deadlines and budgets need to be met without exception.
Manage business eventing operations through the efficient co-ordination of the some to all of the following areas of Sourcing of entertainment, Sourcing of venues, Guest lists, Décor, Catering/menus, Gifts/promotional giveaways, Registration, Branding, Technical aspects – staging, PA systems, lighting, special effects & Co-ordinate all on-site services ie staffing for the event.
Contribute to the up skilling of marketing and communications competencies and capabilities within business
Demonstrate leadership in thought, products, and services
Grow and enhance key stakeholder relationships
Ensure consistent and positive, high octane social, digital and traditional media presence for business’s offerings and activities
Leverage sponsorship platforms to promote acquisition and usage to deepen customer bonding to the brand
Service delivery
Formulate and implement plans for service delivery as an integral component of the brand building/enhancement strategy
Coordinate surveys to measure service delivery, share results with business, take remedial action, and ensure consistently high-quality customer experience across the network.
Support the running of internal customer service awareness and compliance programmes
Staff Engagement
Use internal marketing to influence and mould a vibrant internal culture supportive of PBB business and highly attractive to current and prospect employees, a can do and over achieving culture.
Co-create and lead staff engagement campaigns
Grow and sustain a self nourishing internal culture
Drive internal brand appeal through vibrant communication and internal marketing.
Develop and lead staff product knowledge and customer satisfaction projects and programmes
Key performance measures
Business strategy formulation and delivery
Acquisition and usage of products, services and offering
Quality of marketing support offered to units and networks
Maximisation of brand equity
Delivery on timelines and KRAs
Projection of business’s leadership in products, services and social relevance.
Preferred Qualification and Experience
Qualification
1st/2nd degree in Business Administration or Marketing
Membership of Chartered Institute of Marketing and Institute of Public Relations or its recognised equivalent, plus a
High level understanding of the financial services industry
Experience
- Approximately 5- 10 years experience in a marketing management role focusing of the • implementation of action plans.
Knowledge/Technical Skills/Expertise
- Significant exposure to service marketing management
- .Project management experience.
- Considerable business acumen and financial budgeting exposure
- Excellent customer and delivery orientation.
- Dexterity in managing teams and working with multiple stakeholders
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