Senior Manager, Data & Devices - MTN

Division:         Marketing Division

Department:             Chief Marketing Officer’s Office

Location:       Accra

Position:         Senior Manager, Data & Devices

Level:             MTN Level 3H

Reports to:    Chief Marketing Officer

Job Summary:

Lead the creation and implementation of MTN Ghana’s Data and Device strategy and ensure alignment to overall Group Data and device Strategy.

Job Role Key Tasks:

• Drive an increase in Shareholder return by ensuring that Data & Devices processes are aligned to achieving all elements on the business score card. (I.e. Grow Market Share, Grow Data Revenue, Increase EBITDA margins, Assure Revenue, CAPEX Returns Management and Net Subscriber Additions). Specifically, drive the smartphone data strategy and ensure ROI
• Develop short-and long-term plans and budgets for the unit’s activities, monitor progress, assure adherence and evaluate delivery of business objectives.
• Understand and develop sound financing options in-country to lower total cost of sales of devices
• Review Data & Devices performance (along all defined criteria) and provide executive management with response actions in keeping in line with set business objective and goals and develop contingency plans as required to address shortfalls or excesses.
• Develop and consolidate an overarching business plan including proffering short and long term views, identifying key drivers for sustainable profits and driving achievement of objectives/targets.
• Provide support initiatives that will ensure cost savings and reduction to drive EBITDA growth for the organization.
• Champion Contract negotiations where applicable to reduce cost and drive MTNGH Value Creation Philosophy.
• Report on a monthly basis to management relating to progress made within the division and in accordance with the measurement metrics set by the organisation   
• Develop value propositions and go-to-market strategy including acquisition, and segment positioning.
• Ensure value extraction through below-the-line customer value management.
• Develop market research programs with the Commercial performance and CVM teams that will inform the activities in the Data & Devices function and offer great understanding of customers and sales.
• Develop strategies and champion customer centric culture across the organization and develop/reform relationships with MTNGH’s internal and external customers to transform MTNGH’s revenue.
• Drive planned strategy for successful delivery of MTN Group and MTNGH transformation initiatives focusing on Customer centricity, including the CHASER strategy.
• Provide advise on governance and best practice in device & client experience.
• Provide input to strategic pricing guidelines, modelling tools and processes to enable decision making around data and device bundles
• Device proposition business plan input
• Work closely with CVM and Pricing teams to develop GTM plans
• Drive development and maintenance of operational/financial metrics and establish support models required to achieve them
• Conduct and report forecast/budget/contract/audit activity on a timely basis
• Identify opportunities for volume purchasing to obtain price breaks as applicable
• Review internal and external environment including competition and develop a comprehensive strategy for data & devices considering the most effective and efficient ways in developing, launching and sustaining related products and Value propositions.

• Provide technical leadership/advice in the formulation and development of data and devices framework, policies and guidelines and ensure compliance of operations with MTN policies and procedures.
• Develop and deploy campaigns that are consistent with the MTN vale propositions, to clearly and strongly communicate the key benefits of consumer market product and services.
• Report on an ad hoc basis on key projects/initiatives/deliverables as and when necessary.

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Supervisory/Leadership/Managerial Complexity:

• Set goals and objectives for direct reports, monitor progress and maintain motivation
• Manage performance of team.
• Identify staff training and development needs and implement necessary actions
• Responsible for Career management of team
• Input in hiring talents.
• Create an enabling culture and environment for team to deliver on business objectives
• Input in hiring talents.
• Create an enabling culture and environment for team to deliver on business objectives

Education:

• First degree in Marketing or a related discipline
• A post graduate degree MBA or Professional Certification will be advantageous

Experience:

8 years’ work experience which includes:

• Management track record of 5 years or more; with at least 3 years in relevant sector/ industry as per relevant role
• Experience working in a global/multinational enterprise (understanding emerging markets advantageous)

• Proven experience in customer management, marketing management, market research, sales and channel management

• 5 years’ work experience which includes: 3 years in a supervisory role

• Preferable from a telecommunication industry or FMCG

Training:

• Talent Development Standard
• Digital Communications Certificate
• Organizational Communications
• Project Management
• Leadership Skill Development
• MTN the Marketing Way (Beginner)
• COS ( CC/ CA)

Competencies

Knowledge / Technical Competencies

• Business Performance Measurement & Management
• Business Process Improvement

• Computer & Information Technology Appreciation
• Data Skills

• Financial Acumen
• Marketing Research
• Marketing & Sales Acumen
• Performance Appraisal
• Planning and Budgeting
• Product Development
• Product & Service Advice & Support
• Resource Efficiency
• Sales Planning & Opportunity Management
• Strategic Thinking
• Telecommunication Business Savvy

Skills & Physical Competencies:

• Ability to manage conflict, accountability, self and team performance.
• Innovative, takes initiative, result oriented and develops self consistently
• Leadership skills, customer centric, collaborative and  ability to coach & develop direct reports
• Trustworthy, integrity and ethical in dealings
• Ability to focus on priorities and plans, manages and monitors work effectively
• Good written and verbal communication, presentation Skills,
• Facilitation and consulting skills
• Negotiation skills
• Global thinker, Analytical thinking and Problem solving abilities.

• Ability to handle issues with tact and diplomacy
• Ability to manage own time and workload and juggle conflicting priorities