International Community School Job Vacancy for Marketing & Communications Manager



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International Community School Sales / Marketing Jobs in Accra


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International Community School Ghana is a world-class institution providing students with an inclusive holistic and international education needed to succeed in college/university and become a public leader.

We educate confident, responsible and engaged learners from pre-school through to high school. Our students take the Cambridge International Exams, IGCSE and the AS/A Level Exams.

THE POSITION:

The Marketing & Communications Manager will be responsible for the strategic design, implementation and management of a range of on-line & off-line marketing and communication strategies. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.

He/She will report directly to the Project Manager/ Chief Operations Officer and provide advisory services to the Directors, Senior Management team and on request to the Board of Directors.

PRIMARY ROLE:

  • Develop strategic communications planning for promotion and dissemination of corporate and marketing content of the school
  • Collaborate with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materials
  • Commission or conduct market research, data analysis and evaluation
  • Oversee market data and develop pricing and budgeting strategies
  • Create marketing presentations for stakeholders
  • Manage the corporate branding
  • Maintain social media, blogs profiles and quality content on Twitter, Facebook, and LinkedIn.
  • Develop other relevant social media outlets to support and expand our digital presence
  • Obtain necessary consent and provide final approval on all marketing collateral, products and promotions
  • Develop schedules and maintaining deadlines

Email marketing and inbound marketing management

  • Manage inbound marketing system, including campaign development and data analysis
  • Develop compelling custom content
  • Craft email campaigns

Print and Social Media

  • Optimize print, social media and blog campaigns to generate interaction and brand exposure
  • Identify appropriate print and social media channels for targeted campaigns
  • Transform content to ensure easy sharing with social networks
  • Continue to build and maintain the schools strong online reputation, and be its biggest advocate in the print and social world
  • Establish an effective presence in trade magazines and social media sites
  • Develop and implement customer service response to common complaints and a process in which they are resolved and communicated

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