Job Description: Responsibilities & Requirements
International Community School Ghana is a world-class institution providing students with an inclusive holistic and international education needed to succeed in college/university and become a public leader.
We educate confident, responsible and engaged learners from pre-school through to high school. Our students take the Cambridge International Exams, IGCSE and the AS/A Level Exams.
THE POSITION:
The Marketing & Communications Manager will be responsible for the strategic design, implementation and management of a range of on-line & off-line marketing and communication strategies. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.
He/She will report directly to the Project Manager/ Chief Operations Officer and provide advisory services to the Directors, Senior Management team and on request to the Board of Directors.
PRIMARY ROLE:
- Develop strategic communications planning for promotion and dissemination of corporate and marketing content of the school
- Collaborate with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materials
- Commission or conduct market research, data analysis and evaluation
- Oversee market data and develop pricing and budgeting strategies
- Create marketing presentations for stakeholders
- Manage the corporate branding
- Maintain social media, blogs profiles and quality content on Twitter, Facebook, and LinkedIn.
- Develop other relevant social media outlets to support and expand our digital presence
- Obtain necessary consent and provide final approval on all marketing collateral, products and promotions
- Develop schedules and maintaining deadlines
Email marketing and inbound marketing management
- Manage inbound marketing system, including campaign development and data analysis
- Develop compelling custom content
- Craft email campaigns
Print and Social Media
- Optimize print, social media and blog campaigns to generate interaction and brand exposure
- Identify appropriate print and social media channels for targeted campaigns
- Transform content to ensure easy sharing with social networks
- Continue to build and maintain the schools strong online reputation, and be its biggest advocate in the print and social world
- Establish an effective presence in trade magazines and social media sites
- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated
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International Community School Ghana is a world-class institution providing students with an inclusive holistic and international education needed to succeed in college/university and become a public leader.
We educate confident, responsible and engaged learners from pre-school through to high school. Our students take the Cambridge International Exams, IGCSE and the AS/A Level Exams.
THE POSITION:
The Marketing & Communications Manager will be responsible for the strategic design, implementation and management of a range of on-line & off-line marketing and communication strategies. This will be achieved through a combination of corporate communications, public affairs, press office and e-marketing development communication strategies.
He/She will report directly to the Project Manager/ Chief Operations Officer and provide advisory services to the Directors, Senior Management team and on request to the Board of Directors.
PRIMARY ROLE:
- Develop strategic communications planning for promotion and dissemination of corporate and marketing content of the school
- Collaborate with cross-functional teams – from creative, IT and production to product marketing and legal – to produce effective promotional materials
- Commission or conduct market research, data analysis and evaluation
- Oversee market data and develop pricing and budgeting strategies
- Create marketing presentations for stakeholders
- Manage the corporate branding
- Maintain social media, blogs profiles and quality content on Twitter, Facebook, and LinkedIn.
- Develop other relevant social media outlets to support and expand our digital presence
- Obtain necessary consent and provide final approval on all marketing collateral, products and promotions
- Develop schedules and maintaining deadlines
Email marketing and inbound marketing management
- Manage inbound marketing system, including campaign development and data analysis
- Develop compelling custom content
- Craft email campaigns
Print and Social Media
- Optimize print, social media and blog campaigns to generate interaction and brand exposure
- Identify appropriate print and social media channels for targeted campaigns
- Transform content to ensure easy sharing with social networks
- Continue to build and maintain the schools strong online reputation, and be its biggest advocate in the print and social world
- Establish an effective presence in trade magazines and social media sites
- Develop and implement customer service response to common complaints and a process in which they are resolved and communicated