Reputable FMCG Company Sales / Marketing Jobs in Ghana
1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
Their is one good opportunity for West Africa Marketing Head - Ghana
Purpose of Job:
- Help provide the strategic direction for a portfolio of brands.
- Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans, encompassing the whole mix and ensure that this is fully implemented to time and budget.
- Drive volumes, market share, relative price index and net contribution for the portfolio of brands.
Principle Duties:
- Development of the - strategic vision for each brand, the Brand Architecture, the Brand Lighthouse (incl. it's positioning) and its place in the company's portfolio.
- To lead development of the Category Strategy including the Marketing Strategy. To develop and Implement Brand Plans (including the Investment Mix).
- Develop deep, actionable consumer understanding &insights on category, brand(s), competition, usage and attitudes and purchase behaviour.
- Lead development of the big idea, advertising, activation plans and PR as applicable for the portfolio of the brands.
- Implementation:
- Media Planning &Implementation (as applicable).
- Consumer activations - Planning & Implementation.
- PR Plan.
- Help develop Trade Marketing plans with Sales/ Trade Marketing (Trade Promotion & Activation).
- Manage the development of design and pack changes.
- NPD - Rhythm Chart planning and development of new products in time through the - Stage-Gate methodology.
- The management of A&P (Advertising & Promotion) spends.
- Regular evaluation of A&P activity.
- Commissioning, execution and presentation of findings of market research.
- Management of a team of Brand Managers.
- Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.
Skills & Competencies :
- Knowledge of basic marketing principles and processes
- Agency Processes: Ad agency, Design Agencies, Media agency, Research agencies, BTL agencies etc.
- Selection of agencies.
- Briefing the agencies with well thought of creative briefs, media briefs, research briefs and activation briefs as the case may be.
- Ability to objectively develop & judge advertisements, designs, media plans, research proposals, discussion guides, questionnaires and BTL proposals.
- Media Plans: Plan, Innovate, Implement, Control, Evaluate.
- Consumer & Trade Activation: Plan, Innovate, Implement, Control, Evaluate.
- Manage the above mentioned agencies to get the maximum effectiveness.
- Understand the cost structure for ad agency, media, research, BTL.
- Ability to develop strong Consumer Understanding through immersions and formal Market Research:
- Understanding consumers existing and future needs.
- Understanding consumers, their attitudes & behaviour in general and to the brand and the category.
- Understand purchase behaviour.
- Finding and analysing consumer need gaps.
- Understanding of and ability to implement formal Consumer Research - Qual & Quant.
- Brand Tracks
- U&A
- Product Tests
- Concept Tests
- Concept Product Tests
- Ad Testing
- Brand Equity and Varianting Study
- Ethnographical methods
- Understanding of how PR works in the market and development & implementation of relevant strategies.
Strategic Thinking:
- Developing a future vision.
- Conversion of business goals to marketing plans.
- Conversion of consumer insights into marketing ideas.
- Brand Equity Development & Management:
- Developing Brand Lighthouses based on consumer understanding.
- Ability to rigorously maintain brand identity in all branding activities.
- Ability to conceptualise & develop the Brand Architecture.
- Ability to develop a portfolio strategy for the business.
- Put together the Category Strategy with cross-functional inputs and over a longer horizon.
- Put together Brand Plans that synthesises big-picture and detail.
- Lead development of activity plans.
- Ability to configure well thought of and innovative BTL schemes and activations.
- Day to Day management of advertising & media, research and BTL.
- Understands business situation and sees clearly what is to be done and how to do it.
- Knowledge of the Stage-Gate NPD process - Ability to champion a new product idea through stages and gates.
- Analytical skills
- Identification of opportunities and issues
- Ability to develop hypothesis for each issue and come up with alternative ideas.
- Analysing sales, media and research data.
- Use of data to create detailed, fact based and logical arguments.
- Present Analysis and Conclusions in a clear, structured manner.
- Understand Brand Performance from P&L.
- Ability to understand brand and market dynamics:
- Understanding and tracking of brand vs .competition (including strategies, gathering intelligence, activities etc.)
- Understanding Trade & Trade structure.
- People skills
- Develop a strategic contact matrix - internal and external to ensure that brand plans are achieved.
- Communication skills
- Ability to interact vertically and laterally - discuss issues openly, confidently and with clarity to deliver solutions.
- Persuade and influence at any level.
- Ability to produce/ present business documents which have well laid out arguments.
- Conveys ideas effectively.
- Excellent presentation skills.
- Planning & conducting negotiations.
- Commercial understanding
- Identify Profitable and sub-optimal SKU's and plan marketing strategies accordingly (invest, exit decisions).
- Manage A&P budgets (Plan, Track).
- Review P&L monthly and take corrective actions.
- Coordinates a KPI review monthly.
- Project management
- Set objectives, time lines & responsibilities.
- Ability to break projects to components and identify critical path.
- Manage day to day communication to ensure projects are progressing on time and on budget.
- Ensure that agreed procedures are followed in terms of processes quotations, estimates, proof of work with invoices etc.
- A thorough understanding of lead time cycle for various activities.
- Ability to issue well thought of briefs for NPDs & tracking deadlines.
- Brings in a speed and urgency culture.
Product Knowledge:
- Manufacturing Process
- USPs vs competition, if any
Teamwork:
- Has good working relationship with superiors, peers and subordinates and external customers and is well acceptable to them.
- Supports other team members (the wider country team) depending on the need.
- Has a thorough understanding of how marketing impacts other groups in the company.
- Maintains two way communications with internal and external teams.
Leadership:
- Seeks out and leads change, challenges the norms/ status quo.
- Instills belief and passion among sales, finance & supply chain (including manufacturing) to enthuse, motivate and inspire higher levels of performance on the portfolio.
- Is able to create and drive initiatives independently
Reporting to: CEO - Africa
Reported By: Marketing Managers of Ghana, Nigeria, Senegal, Ivory Coast & Francophone Countries
QUALIFICATION& EXPERIENCE :
- The ideal candidate will have at least a Bachelor's degree; Master's degree in Business Administration (Major-Marketing) would be a plus
- 15 + years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
- The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
- The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.
- Direct exposure to global market is preferred.
« Go back to the jobs list
1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
Their is one good opportunity for West Africa Marketing Head - Ghana
Purpose of Job:
- Help provide the strategic direction for a portfolio of brands.
- Development of the Category Strategy, for a portfolio of brands, and Annual Brand Plans, encompassing the whole mix and ensure that this is fully implemented to time and budget.
- Drive volumes, market share, relative price index and net contribution for the portfolio of brands.
Principle Duties:
- Development of the - strategic vision for each brand, the Brand Architecture, the Brand Lighthouse (incl. it's positioning) and its place in the company's portfolio.
- To lead development of the Category Strategy including the Marketing Strategy. To develop and Implement Brand Plans (including the Investment Mix).
- Develop deep, actionable consumer understanding &insights on category, brand(s), competition, usage and attitudes and purchase behaviour.
- Lead development of the big idea, advertising, activation plans and PR as applicable for the portfolio of the brands.
- Implementation:
- Media Planning &Implementation (as applicable).
- Consumer activations - Planning & Implementation.
- PR Plan.
- Help develop Trade Marketing plans with Sales/ Trade Marketing (Trade Promotion & Activation).
- Manage the development of design and pack changes.
- NPD - Rhythm Chart planning and development of new products in time through the - Stage-Gate methodology.
- The management of A&P (Advertising & Promotion) spends.
- Regular evaluation of A&P activity.
- Commissioning, execution and presentation of findings of market research.
- Management of a team of Brand Managers.
- Selection, Evaluation & Management of Best in Class Ad Agencies, Design Agencies, Media Agencies, Activation Agencies & MR Agencies.
Skills & Competencies :
- Knowledge of basic marketing principles and processes
- Agency Processes: Ad agency, Design Agencies, Media agency, Research agencies, BTL agencies etc.
- Selection of agencies.
- Briefing the agencies with well thought of creative briefs, media briefs, research briefs and activation briefs as the case may be.
- Ability to objectively develop & judge advertisements, designs, media plans, research proposals, discussion guides, questionnaires and BTL proposals.
- Media Plans: Plan, Innovate, Implement, Control, Evaluate.
- Consumer & Trade Activation: Plan, Innovate, Implement, Control, Evaluate.
- Manage the above mentioned agencies to get the maximum effectiveness.
- Understand the cost structure for ad agency, media, research, BTL.
- Ability to develop strong Consumer Understanding through immersions and formal Market Research:
- Understanding consumers existing and future needs.
- Understanding consumers, their attitudes & behaviour in general and to the brand and the category.
- Understand purchase behaviour.
- Finding and analysing consumer need gaps.
- Understanding of and ability to implement formal Consumer Research - Qual & Quant.
- Brand Tracks
- U&A
- Product Tests
- Concept Tests
- Concept Product Tests
- Ad Testing
- Brand Equity and Varianting Study
- Ethnographical methods
- Understanding of how PR works in the market and development & implementation of relevant strategies.
Strategic Thinking:
- Developing a future vision.
- Conversion of business goals to marketing plans.
- Conversion of consumer insights into marketing ideas.
- Brand Equity Development & Management:
- Developing Brand Lighthouses based on consumer understanding.
- Ability to rigorously maintain brand identity in all branding activities.
- Ability to conceptualise & develop the Brand Architecture.
- Ability to develop a portfolio strategy for the business.
- Put together the Category Strategy with cross-functional inputs and over a longer horizon.
- Put together Brand Plans that synthesises big-picture and detail.
- Lead development of activity plans.
- Ability to configure well thought of and innovative BTL schemes and activations.
- Day to Day management of advertising & media, research and BTL.
- Understands business situation and sees clearly what is to be done and how to do it.
- Knowledge of the Stage-Gate NPD process - Ability to champion a new product idea through stages and gates.
- Analytical skills
- Identification of opportunities and issues
- Ability to develop hypothesis for each issue and come up with alternative ideas.
- Analysing sales, media and research data.
- Use of data to create detailed, fact based and logical arguments.
- Present Analysis and Conclusions in a clear, structured manner.
- Understand Brand Performance from P&L.
- Ability to understand brand and market dynamics:
- Understanding and tracking of brand vs .competition (including strategies, gathering intelligence, activities etc.)
- Understanding Trade & Trade structure.
- People skills
- Develop a strategic contact matrix - internal and external to ensure that brand plans are achieved.
- Communication skills
- Ability to interact vertically and laterally - discuss issues openly, confidently and with clarity to deliver solutions.
- Persuade and influence at any level.
- Ability to produce/ present business documents which have well laid out arguments.
- Conveys ideas effectively.
- Excellent presentation skills.
- Planning & conducting negotiations.
- Commercial understanding
- Identify Profitable and sub-optimal SKU's and plan marketing strategies accordingly (invest, exit decisions).
- Manage A&P budgets (Plan, Track).
- Review P&L monthly and take corrective actions.
- Coordinates a KPI review monthly.
- Project management
- Set objectives, time lines & responsibilities.
- Ability to break projects to components and identify critical path.
- Manage day to day communication to ensure projects are progressing on time and on budget.
- Ensure that agreed procedures are followed in terms of processes quotations, estimates, proof of work with invoices etc.
- A thorough understanding of lead time cycle for various activities.
- Ability to issue well thought of briefs for NPDs & tracking deadlines.
- Brings in a speed and urgency culture.
Product Knowledge:
- Manufacturing Process
- USPs vs competition, if any
Teamwork:
- Has good working relationship with superiors, peers and subordinates and external customers and is well acceptable to them.
- Supports other team members (the wider country team) depending on the need.
- Has a thorough understanding of how marketing impacts other groups in the company.
- Maintains two way communications with internal and external teams.
Leadership:
- Seeks out and leads change, challenges the norms/ status quo.
- Instills belief and passion among sales, finance & supply chain (including manufacturing) to enthuse, motivate and inspire higher levels of performance on the portfolio.
- Is able to create and drive initiatives independently
Reporting to: CEO - Africa
Reported By: Marketing Managers of Ghana, Nigeria, Senegal, Ivory Coast & Francophone Countries
QUALIFICATION& EXPERIENCE :
- The ideal candidate will have at least a Bachelor's degree; Master's degree in Business Administration (Major-Marketing) would be a plus
- 15 + years of experience in FMCG Sales and Marketing function, with stints/ exposure to brand roles/ market and innovation research / product design/ marketing communication in FMCG sector.
- The incumbent should be strong on business orientation, execution of change projects (project management), analytical capabilities and knowledge of marketing best practices relevant to the industry.
- The incumbent should have led a team and acquired well-developed ability in influencing senior business leaders.
- Direct exposure to global market is preferred.