Mondelez International Job Vacancy For Category Brand Manager, Cocoa Beverages Ghana

Key Accountabilities 

In line with the job purpose, key accountabilities will entail the following: 

Brand Portfolio Development 

• Continue to evolve the brand’s strategy which determines how and where we want to play (high LSM and lower LSM markets) through a robust strategy development process 

• Develop strategic alternatives and recommendations based on facts and thorough evaluation 

• Drive MPP (marketing performance planning) process in the way we develop the strategy (Insights, Innovation & Brand Positioning) 

• Collaborate with sales management teams to gather trade information and identify opportunities for both upper and lower income markets 

• Collaborate with supply chain teams to develop appropriate and affordable offerings for both the upper and lower LSM markets 

• Work closely with the regional category team and with other emerging markets to share knowledge and gain insights 

• Ensure that adequate focus is placed on the brand agenda, by engaging key stakeholders and increasing the visibility of the strategy and ambition 

Management of the Brand Portfolio 

• Lead implementation of the brand marketing strategy and ensure it’s integrity 

• Drive MPP process in the way we develop the strategy (Insights, Innovation & Brand Positioning) 

• Identify new opportunities using MPP and joining up with the regional category team 

• Embed MPP process and tools within the way we work 

• Ensure that the integrity of the brands is maintained – Uncompromising in brand disciplines and ensure alignment across the organisation 

• Allocate and manage the A&C budget 

• Engage with key stakeholders to ensure cross-functional alignment with the brand agenda, objectives and targets 

• Collaboration with appropriate Channel Managers to optimise impact of the brands 

• Manage & challenge advertising & media agencies to optimise communications impact 

• Monitor and drive brand performance targets 

• Identify and recommend relevant marketing support requirements 

• Develop & implement innovative awareness and activation campaigns 

Qualifications

Qualifications and Experience

In order to succeed in this role, it is expected that the ideal candidate will have: 

• Relevant tertiary degree or diploma 

• Classical marketing background (4-6 years experience) 

• FMCG preferably with exposure to the full consumer spectrum in terms of top end and the bottom of the pyramid (deep consumer understanding and experience) 

• Clear understanding of the trade channels and exposure to working with key accounts and sales management teams 

• Exposure to developing strategy and creating new opportunities for growth 

• Ability to demonstrate a clear understanding of the core principles in terms marketing, project management and sales in planning process 

• Effective brand planning and forecasting ability 

• Excellent execution and project management skills 

• Strong communication and influencing skills 

• Ability to build strategic and collaborative working relationships across the business 

• Financial acumen and commercial acumen 

• Ability to frame and present new ideas to gain buy in and resource 

• Strong level of computer competency, i.e. Outlook, PowerPoint, , Word, Excel, SAP Front End, BW, etc 

Obligations 

It is expected that you will: 

? Carry out the role accountabilities within the operating and process frameworks that apply to the company 

? Work together with all your peers and customers. A key part of your performance review each year will be based on their input. 

? Exemplify the company’s Higher Purpose & Values in practice – this will be a key part of your annual development cycle.