Marketing Manager - COA Research and Manufacturing Limited

COA Research and Manufacturing Limited is a leading herbal medicine producer committed to harnessing the power of nature to promote health and well-being. Our innovative and scientifically-backed herbal products are trusted by thousands of customers Globally.

ROLE:

We are seeking an experienced and dynamic Marketing Manager to lead our marketing efforts. The ideal candidate will be responsible for developing and executing marketing strategies that drive brand awareness, product demand, and sales growth. This role requires a creative and analytical thinker who can work closely with cross-functional teams to achieve business objectives.

KEY RESPONSIBILITIES:

Develop and Implement Marketing Strategies:

• Establish positioning, identify target clients, and develop marketing plans with specific objectives across different channels and segments.
• Develop and implement comprehensive marketing strategies to promote COA’s herbal products.

Lead Marketing Execution:

• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.

Market Research & Analysis:

• Lead market research initiatives to understand customer needs, market trends, and competitive landscape.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.

Content Creation & Management:

• Manage the creation of compelling marketing content, including digital campaigns, social media, print, and events.
• Oversee the development of branding initiatives and ensure consistency across all marketing channels.

Sales & Promotion:

• Collaborate with the sales team to design and execute promotional activities that boost product visibility and sales.

Performance Monitoring & Analysis:

• Monitor and analyze marketing performance metrics, adjusting strategies as needed to achieve desired outcomes.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals, recommendations, and tactics.

Budget Management:

• Manage the marketing budget effectively, ensuring maximum Return On Investment (ROI) for all campaigns and initiatives.

Stakeholder Relationships:

• Cultivate and maintain strong relationships with media partners, distributors, and key stakeholders.

Innovation & Industry Trends:

• Drive innovation in marketing approaches, keeping abreast of industry trends and emerging technologies.

Presentation & Travel:

• 15-minute PowerPoint Presentation on your objectives for the company and how you will achieve your set objectives.
• Be willing to travel when duty calls.

Qualification Required & Experience

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field.
• Membership in the Chartered Institute of Marketing Ghana (CIMG) would be an added advantage.
• A minimum of 5 years of experience in a marketing role, preferably within the pharmaceutical, or herbal medicine industry.
• Proven track record of successfully developing and executing marketing strategies that drive growth.
• Strong understanding of digital marketing tools, analytics, and platforms.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced environment and manage multiple priorities effectively.

WHAT WE OFFER:

• Competitive salary and benefits package.
• Opportunity to work with a passionate team dedicated to improving health through herbal medicine.
• Career growth and professional development within a dynamic and innovative company.

Location: Cape Coast