Social Media Manager - Global Fishing Watch

Global Fishing Watch is an international, nonprofit organization committed to advancing ocean governance through increased transparency of human activity at sea. By creating and publicly sharing map visualizations, data and analysis tools, we aim to enable scientific research and transform the way our ocean is managed.

Founded in 2015 through a collaboration between Oceana, SkyTruth and Google, Global Fishing Watch became an independent nonprofit organization in June 2017. Our major focus is on commercial fishing because it is the most widespread human activity at sea, the most impactful on ocean health, and the most crucial for global livelihoods and food security.

By 2030, we aim to monitor and visualize the impact of ocean-going vessels, both industrial and small-scale, that are responsible for the vast majority of the global seafood catch. We believe human activity at sea should be common knowledge in order to safeguard the global ocean commons for the common good of all.

The Position

Reporting to the senior manager of media relations, the social media manager is responsible for developing and implementing strategies to build Global Fishing Watch’s social media presence, increase brand awareness, and grow and engage target audiences.

The successful candidate will manage Global Fishing Watch’s newsletter and existing social media channels, including Facebook, Instagram, LinkedIn and Twitter, creating innovative content that represents the organization’s wide array of work with a variety of external stakeholders. He/she/they will also be responsible for supporting the communications team with digital asset management, drafting content and proposing new content ideas to build Global Fishing Watch’s social media audiences and increase digital engagement.

Principal Duties and Responsibilities

• Increase visibility, brand awareness and support for Global Fishing Watch’s organizational mission through effective use and management of its social media accounts and newsletter outreach.
• Engage in daily coordination with communications colleagues and relevant Global Fishing Watch staff to ensure consistent and timely messaging across relevant topics and conversations.
• Develop and implement a data-driven social media content strategy that supports the organization’s programmatic mission, informs platform determination and bolsters its reach and engagement with followers.
• Develop and implement a newsletter strategy that supports Global Fishing Watch’s organizational mission and communications objectives;
• Lead and deliver day-to-day management of Global Fishing Watch's social media channels by proposing, drafting and scheduling content that aligns with a developed set of standards and best practices. This includes regular testing, reporting and iteration for continual improvement as well as engaging with partners and like-minded external stakeholders.
• Ensure brand consistency across all Global Fishing Watch’s social media channels; generate guidelines, procedures and best practices.
• Lead the design and delivery of Global Fishing Watch’s social media advertising campaigns, integrating expert reporting and analytics to generate insights that will help guide future paid promotional campaigns.
• Draft, design and publish Global Fishing Watch’s newsletters through MailChimp, managing the organization’s account and mailing lists, reporting on campaign reach and impact and making improvements as needed.
• Create and/or support in the production of promotional content for social media, including visuals, graphics, videos and other media types.
• Manage, organize and create social media assets for Global Fishing Watch’s digital asset management system and Canva account.
• Utilize social media listening to monitor relevant conversations across Global Fishing Watch’s social media accounts, analyzing engagement and evaluating impact to inform messaging and increase the organization’s number of followers.
• Create evidence-based approaches that prioritize, steward and engage audiences effectively. Ensure effective monitoring and evaluation of these approaches by setting key performance indicators and through regular reporting to internal stakeholders.
• Ensure the communications team is making the best use of new and tried-and-tested creative approaches in its social media content.
• Provide staff updates on social media metrics with monthly insight reports, offering recommendations and tactics for boosting Global Fishing Watch’s visibility and impact.
• Other duties as assigned.
  
  

Required

Candidate Description

• Bachelor’s degree (or equivalent work experience) required with significant experience directly responsible for social media management.
• Highly organized, analytical, detail oriented and self-motivated.
• Excellent English written and verbal communication skills, including ability to adapt complex information to social media requirements.
• Ability to work quickly and efficiently as part of a high-functioning team.
• Ability to take ownership of projects and communicate project updates to stakeholders in a transparent and proactive manner.
• Ability to manage multiple priorities under tight deadlines while operating in a fast-paced, collaborative environment.
• Ability to engage multiple internal stakeholders, generate assets and secure approvals to develop and independently maintain a content calendar.
• Demonstrated ability using graphic design platforms and image editors, such as Canva.
• Experience in stock media acquisitions (Shutterstock, Pond5, Adobe) and digital asset management (e.g.Canto).
• Experience in producing and editing videos for social media platforms.
• Experience with social media management platforms (e.g. Sprout Social) and automated marketing platforms.
• Experience in social media analytics, reporting and paid advertising.
• Fluency in Spanish and/or French is highly desirable.

Preferred

• Experience in strategic digital communications.
• An understanding of the complexities and internal communications surrounding collaboration in a global matrix and remote organization.
• Knowledge of AI tools
• Interest in environmental/marine issues.

The successful candidate will meet most, but not necessarily all, of the criteria above. If you don’t think you check all the boxes, but believe you have unique skills that make you a great fit for the role, we want to hear from you!