Communications & Marketing Manager - World Vision

As a global Christian relief, development and advocacy organisation, our focus is on helping the most vulnerable children overcome poverty and experience fullness of life. We help children of all backgrounds, even in the most dangerous places, inspired by our Christian faith.

Our vision for every child, life in all its fullness. Our prayer for every heart, the will to make it so.

Job Description

Purpose

The Communications & Marketing Manager provides strong leadership and set strategic communications and marketing goals and processes in alignment with core ministry functions, national goals and with our global strategy - Our Promise. in the production of key communications resources for donor and public engagement that position the ministry of World Vision (WV) Ghana with in-country and international media.

The Communications & Marketing Manager is also responsible for leading external communications on a range of humanitarian and justice issues; direct communications in potential emergency and PR crisis situations; and manage internal communications processes to advance the strategic goals of WV Ghana in alignment with global marketing and communications strategic objectives of achieving high-quality and sustainable funding, ignite content, ignite global voices, and ignite staff. Increase the overall reputation, trust, and income of World Vision Burundi.

Key Responsibilities:

Strategic Communication

• Develop and implement a national communications business plan that aligns with the Ignite communications framework and contributes to the WV Ghana strategy; and Internal and external communication is strengthened and KPIs developed and delivered on. Execute and ensure strong monitoring and evaluation of the plan, including ensuring deliverables that are continuously improved.

• Produce internal/external communications to ensure that key communication messages and marketing products of WV Ghana are skillfully developed.
• Plan and manage communications in response to both slow- and rapid-onset emergency disaster/relief situations – ensuring that the WV Partnership is provided with quality stories, photos and media interviews from the field.
• Ensures strategic communications guidance to national director and senior leadership team on business needs in order to build reputation and trust.
• Provide advice, guidance and support to the National Director as a communications and organizational leader.
• Ensure senior and cross-functional teams have broad understanding of how communications integrates with and strengthens organizational strategy, programming, operations, resource acquisition, and support functions.
• Produce consistently and timely feature stories and photos for Sharing with World Vision Partnership-wide website.
• Work with print and broadcast media to generate proactive and positive news coverage for important media opportunities and interviews that promote and protect the public image and ministry of WV Ghana.

• Collaborate with the Quality Assurance & Integrated Programs Department to define key issues, messaging, and communication channels for public advocacy initiatives.

Internal Communications

• Prepare Develop a strong internal communications function that mobilizes staff for strategy, ministry execution and impact.
• Working with the People & Culture (HR) department develop robust internal communications that engage all WV Ghana staff to support the desired organizational culture.

Reputation Risk & Influence Management

• Strategically position World Vision in mainstream and social media to mobilise public support for social and policy change
• Ensure reputational risks are managed in an agile and proactive way, in line with WVI global standards
• Identify national, regional and international events for WVIB’s Senior Leadership that offer opportunities for networking and influence
• Work with National Director and country team to identify communications challenges and emerging issues faced by WVIB’s country programs
• Represent the Country/National Director in NGO and other forums to maintain good relationships and enhance partnerships with all stakeholders.

Required Skills or Experience

The following may be acquired through a combination of formal or self-education, prior experience or on-the-job training:

• A university degree or equivalent in journalism or communications/media
• At least 10 years of professional experience in areas of international communications, media and journalism.
• 5 years experience in leading and managing a team
• Working knowledge of budget management.
• Deep understanding and experience in strategic communications
• Experience in brand management and strengthening.
• Excellent employee relations experience

Preferred :

• MA in Journalism or Communications studies or related discipline.
• Professional Certification in Marketing.
• Excellent writing skills, with photographic and/or video skills also preferred.
• Demonstrated ability to think and manage strategically, plan and meet deadlines.
• General experience in project management, with specific experience in the production of diverse and creative communications projects including publications, multi-media, websites/pages, photo and video reports, etc. 
• Donor engagement, internal communications, emergency communications and some level of advocacy communications.
• Excellent interpersonal and cross-cultural communication skills.
• Able to travel and work in the field as an essential function of the position.
• Strong competency in developing and reviewing impact stories, production scripts and media briefings.
• Rich experience in Brand Management

Other Competencies/Attributes:

• Excellent journalistic (verbal and written), Media Relations and Media Production skills.
• Ability to communicate fluently in English (and French desired), and to relate cross-culturally with a wide range of international constituencies.
• Demonstrate ability to Lead and manage strategically and meet tight deadlines.
• Experience in the development and production of a wide array of communication materials such as publications, TV & video documentaries, web, and other media.
• Demonstrate rich portfolio of Strategic Communications experience and ability to utilize public relations to forge stronger constituency consensus.
• Must be a committed Christian, able to stand above denominational diversities.
• Attend and participate/lead in daily devotions and weekly Chapel services.
• Perform other duties as required.

Working Environment / Conditions:

• Work environment:  Office-based with 25% travel to the field
• On call:  over weekends