Digital Account Manager - Pulse Ghana

The Digital Account Manager will plan, implement, and optimise digital advertising/SMM campaigns across various channels to drive customer acquisition, engagement, and conversion.

Job Description

• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.

• Serve as the digital primary point of contact for assigned clients.
• Understand client needs and objectives to deliver effective digital strategies.
• Monitor and engage with online communities on behalf of clients.
• Foster positive relationships within client communities, responding to comments and inquiries promptly.

• Identify opportunities for community growth and engagement.
• Community management on behalf of clients
• Manage social media channels for clients, including scheduling, posting, to ensure consistent and engaging content that aligns with advertising campaigns.

• Stay informed about industry trends, best practices, and emerging technologies in digital advertising and social media to drive continuous improvement and innovation.

• Track and analyze key performance indicators (KPIs) to assess campaign effectiveness.
• Generate detailed reports on social media and community management activities.
• Provide actionable insights and recommendations to clients based on data analysis.

Requirements

Hard Skills

• Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
• Proven track record with at least 2 years of experience in developing and executing digital advertising strategies.

• Demonstrated expertise in managing diverse digital advertising channels, such as PPC campaigns, display advertising, social media advertising, and programmatic advertising.

• Strong proficiency in conducting thorough keyword research and audience targeting to optimize campaign performance and achieve maximum ROI.

• Robust analytical skills to monitor campaign performance, analyze data, and provide actionable insights and recommendations for optimization.

• Proficiency in social media platforms (e.g., Facebook, X, Instagram, LinkedIn, TikTok).
• Continuous awareness of industry trends, best practices, and emerging technologies in digital advertising and social media.

• Proficiency and up-to-date knowledge in digital advertising platforms, tools, and techniques, including but not limited to Google Ads, Facebook Ads Manager, LinkedIn Advertising, etc

• Experience with social media management tools (e.g., Hootsuite, Buffer)
• A proactive approach to staying informed about industry advancements, driving continuous improvement, and fostering innovation within digital advertising strategies.

• Familiarity with SEO/SEM and content marketing is a plus.
• Strong writing and editing skills.

Soft Skills

• Excellent communication and interpersonal skills.
• Strong organizational and time-management abilities.
• Creative thinking and problem-solving skills.
• High attention to detail and commitment to accuracy.
• Ability to work both independently and collaboratively within a team.
• Flexibility and adaptability to changing client needs and market trends.