SEO and Content Marketing Specialist - Strategic & Agile

About the job

Overview:

We are seeking a results-driven SEO and Content Marketing Specialist with 2-3 years of experience to join our marketing team. The ideal candidate will be passionate about SEO and have a proven track record of optimizing websites, improving search engine rankings, and driving organic traffic. The ideal candidate is also one who will stay abreast of SEO trends and continuously update his or her skills with new tools and practices.

Key Responsibilities:

• SEO Audits: Conduct comprehensive SEO audits to identify issues and opportunities for improvement. Develop and implement actionable strategies based on audit findings.

• Keyword Research: Perform in-depth keyword research to identify high-value keywords and phrases that align with our business goals. Use tools like Google Keyword Planner, SEMrush, Ahrefs, etc.

• Competitive analysis: Perform competitive analysis to identify content gaps and areas for enhancement.
• Campaign Setup: Plan, create, and manage effective SEO campaigns

• Develop SEO strategies that align with overall business objectives and marketing goals.
• On-Page Optimization: Optimize website content, meta tags, images, and other on-page elements to improve search engine visibility and user experience.

• Content Strategy: Assist in developing and executing a content marketing strategy that drives organic traffic, engages our audience, and supports our brand mission.

• Content Creation: Collaborate with the content team to develop engaging and SEO-friendly content, including blog posts, articles & landing pages.
  
  Ensure content aligns with SEO strategies and business goals.
• Content Coordination: Work closely with the content team to ensure SEO best practices are integrated into content creation. Provide guidance on content optimization and keyword integration.
• Link Building: Develop and execute a robust link-building strategy. Identify and build relationships with relevant websites and influencers to secure high-quality backlinks.
• Monitoring and Reporting: Monitor key SEO metrics such as organic traffic,
  conversion rates, and time spent on page. Track, analyse, and report on SEO performance metrics using tools like Google Analytics, Google Search Console, and other SEO software. Provide regular reports to management and suggest improvements.

What Sets You Apart:

You're an ideal fit if you:

• Excel at translating technical SEO insights into compelling business narratives
• Have a strategic mindset that connects SEO initiatives to revenue impact
• Thrive on building and maintaining client relationships
• Get energized by analyzing data and uncovering actionable insights
• Love staying ahead of emerging SEO trends, especially in AI and semantic search

Requirements:

• 2-3 years of experience in SEO, preferably in a fast-paced environment
• Strong understanding of search engine algorithms, ranking factors, and best SEO practices.
• Proficiency in SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs).

• Excellent knowledge of keyword research, on-page optimization, and link- building techniques.
• Strong analytical skills and the ability to interpret data and make data-driven decisions.
• Excellent written communication and collaboration skills
• Detail-oriented and meticulous. You are the most organized person you know!
• Experience with Google Business Profile optimization and familiarity with HTML, JavaScript, and advanced SEO techniques is an advantage.
• A degree or diploma in Marketing, Business, or a relevant field