SBP Africa Advertising/Media Jobs in Kumasi
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2. Scroll down and find how to apply or mode of application for this job after the job description.
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4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
We are seeking a creative and data-driven Digital/BTL Marketing Specialist & Designer to join our team. This role is ideal for a marketing professional with a strong background in below-the-line (BTL) marketing, digital campaign management, and design. You’ll be responsible for developing and executing innovative marketing strategies that engage and convert target audiences both online and through BTL channels.
Responsibilities
- Develop and execute digital marketing strategies to drive lead generation, brand awareness, and sales.
- Manage social media platforms, create engaging content, and grow followers.
- Plan and execute email marketing campaigns, newsletters, and promotional materials.
- Optimize website content, user experience, and conversion rates.
- Analyze digital marketing metrics, track ROI, and provide data-driven insights.
- Design and implement BTL marketing initiatives, such as events, trade shows, product demos, and experiential marketing.
- Collaborate with cross-functional teams to develop targeted campaigns.
- Create promotional materials, brochures, flyers, and POS displays.
- Develop visually stunning designs for digital and offline marketing materials.
- Create brand-consistent graphics, logos, icons, and typography.
- Design marketing collateral, including presentations, infographics, and data sheets.
- Develop and maintain brand guidelines.
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Required Skills or Experience
Qualification
- Diploma/Degree and must have a minimum of 2 years experience
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1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
We are seeking a creative and data-driven Digital/BTL Marketing Specialist & Designer to join our team. This role is ideal for a marketing professional with a strong background in below-the-line (BTL) marketing, digital campaign management, and design. You’ll be responsible for developing and executing innovative marketing strategies that engage and convert target audiences both online and through BTL channels.
Responsibilities
- Develop and execute digital marketing strategies to drive lead generation, brand awareness, and sales.
- Manage social media platforms, create engaging content, and grow followers.
- Plan and execute email marketing campaigns, newsletters, and promotional materials.
- Optimize website content, user experience, and conversion rates.
- Analyze digital marketing metrics, track ROI, and provide data-driven insights.
- Design and implement BTL marketing initiatives, such as events, trade shows, product demos, and experiential marketing.
- Collaborate with cross-functional teams to develop targeted campaigns.
- Create promotional materials, brochures, flyers, and POS displays.
- Develop visually stunning designs for digital and offline marketing materials.
- Create brand-consistent graphics, logos, icons, and typography.
- Design marketing collateral, including presentations, infographics, and data sheets.
- Develop and maintain brand guidelines.
ADVERTISEMENT - CONTINUE READING BELOW
Required Skills or Experience
Qualification
- Diploma/Degree and must have a minimum of 2 years experience