Sales & Marketing: Organic Fertilizer Product - Green Energy Ghana



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Job Description: Responsibilities & Requirements


Responsibilities

Devise effective territory Sales and Marketing strategies

  • Define larger sales goals, define market assess prospect and account quality, mapping out the strengths and weaknesses.
  • Assign leads, ways to improve your plan. Target specific industries, regions, opportunities, and customers; alignment of sales team with your prospects; empowers self to set realistic goals, track progress, and optimize your strategy; Assess prospect and account quality; mapping out the strengths and weaknesses.

Analyze data to find the most efficient sales methods

  • Identify the key sales metrics, such as win rate and average deal size.
  • Use of tool (such as Pipedrive’s CRM) to track this data as leads travel through your pipeline.
  • Record this data in visual dashboards
  • Monitor and analyze market trends and competitor messaging
  • Initiate various programs to incentivize and motivate agents working in the distribution of organic fertilizers.
  • Meet with customers to address concerns and provide solutions
  • Discover sales opportunities through consumer research
  • Present products and services to prospective customers
  • Monitor competition within the assigned region


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  • Locating or creating multiple sources of customer Activity data and monitoring trends.
  • Tracking of New Links.
  • Monitoring of Social Activity.
  • Personal Brand
  • Promotional Activities
  • Operational activities
  • Planning & budgeting

Customer relations

  • Maintaining good relations with existing smallholder farmers; commercial and individual farms based in different parts of the country especially in Ghana, Nigeria, Cote d’Ivoire, Togo
  • Coordinate and participate in promotional activities, working to describe the product offering for all outbound events – facing potential investors, employees, and clients.

Required Skills or Experience

  • Degree in Agriculture Marketing & Sales [MBA or BSc. is a plus]
  • Experience: 3 – 5 Years (Candidates familiar with Agro Markets preferably
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