Digital Channels Sales Officer - Advans Ghana Savings and Loans

Advans is a leading microfinance group established in 2005. Advans mission is to respond to the need for financial services of small businesses and other populations who have ill-adapted, limited or no access to formal financial services. The Advans Group currently spans nine countries: Cambodia, Cameroon, Ghana, the Democratic Republic of Congo, Côte d’Ivoire, Pakistan, Nigeria, Tunisia and Myanmar.

As at end October 2019, the group served more than 1,000,000 clients and employed more than 7,300 staff. Headquartered in Luxembourg with support services in Paris, the group’s shareholders are EIB, KfW, FMO, CDC Group plc, FISEA (AFD Group) and IFC. Advans Ghana, subsidiary of the international microfinance group Advans, started its activities in 2008.

The institution offers a full range of adapted financial products and services to micro, small and medium sized enterprises in Ghana. The institution serves more than 64,000 clients through a network of 20 points of sale and over 650 employees.

Job Description

Do you possess a strong passion for crafting and implementing cutting-edge technological solutions within intricate business landscapes? If so, Advans has an opportunity tailored just for you! By joining our Business Development team as a Digital Channels Sales Officer, you will spearhead enhancements to Advans' diverse digital services for clients in Ghana while also introducing innovative products to them.

The position is permanent and based in our Head Office- Accra.

What will your role be?

You will work within the Business Development Department to:

Promote and drive the adoption of digital products through regular engagement with branch staff, organize marketing campaigns, direct client interactions, and provide valuable feedback to improve customer experience. The role also involves acquiring and supporting merchants to expand the digital product ecosystem.

MAIN RESPONSIBILITIES

1. Engagement with Branch Staff
   • Regularly interact with branch staff to promote and sell digital products.
   • Provide training and support to branch staff to enhance their understanding and capability to sell digital products.
   • Monitor and report on the performance of branch staff in selling digital products.
2. Marketing Campaigns and Road Shows
   • Organize and manage roadshows to showcase and promote digital products.
   • Plan and execute market campaigns aimed at driving sales and increasing utilization of digital products.
   • Collaborate with the marketing team to develop promotional materials and strategies.
3. Direct Client Engagement
   • Engage directly with key clients to pitch digital products for collections and payment solutions.
   • Maintain and strengthen relationships with existing clients, ensuring high satisfaction and continued use of digital products.
   • Identify opportunities to cross-sell and up-sell digital products to clients.
4. Key Customer Acquisitions
   • Drive the acquisition of new customers through the promotion of digital offerings.   Develop and implement strategies to attract and retain key customers.
   • Track and report on customer acquisition metrics and outcomes.
5. Customer Experience Feedback
   • Gather on-field feedback on customer experiences with digital products.
   • Communicate customer feedback to the product development and customer support teams.
   • Suggest improvements based on customer feedback to enhance product functionality and user experience.
6. Merchant Acquisition and Support
   • Identify and acquire new merchants to expand the digital product network.
   • Provide training and ongoing support to merchants to ensure successful adoption and usage of digital products.
   • Monitor merchant performance and provide feedback to improve their sales and usage rates.

CHALLENGES

• Ability to manage complex customer complaints or situations professionally.
• Ability to manage negotiations with internal stakeholders (business and technical teams)   
• Understanding of the business drivers and problem-solving skills
• Ability to build relationships and remain customer-focused   
• Strong organizational skill

Required Skills or Experience

What kind of profile are we looking for?

You have a:

• Minimum required education level:
•  Bachelor’s degree in business, Marketing, or a related field.

Required Experience & Skills

•  Proven experience in sales, preferably in digital products or financial services.  Strong communication and interpersonal skills.
•  Ability to organize and manage multiple campaigns and road shows.  Analytical skills to track and report on performance metrics.
•  Proficiency in using digital sales tools and CRM systems.  Ability to work independently and as part of a team.
•  Excellent interpersonal skills and cross-cultural sensitivity
•  Ability to find pragmatic solutions adapted to the local context