Recruitment and Admissions Manager - BlueCrest University College

Job Summary/Purpose:

• Responsible for building, nurturing and maintaining effective relationships with High Schools to support the recruitment of students into the university’s programmes.
• Responsible for recruitment of qualified students onto Certificates, Diploma, Undergraduate and Postgraduate programmes.

Duties and Responsibilities:

1. School Relations and Engagement

• To network with heads of schools, colleges, external organisations, agents and other stakeholders to establish and develop a robust recruitment supply chain and maximize student recruitment and conversion.
• To organise High School Outreach activities that will engage high school students (normally between 12 and 18). Outreach activities include Higher Education recruitment fairs, Open Days, School Visits and hosting visits to campus (Campus Tours), Parents’ Evenings, enquiry management and associated activities.
• To provide information, and advice that guide higher education to high school students. These will be delivered both out in schools, as well as Office walk-ins.
• To provide needed administrative and logistical support in delivering wider recruitment and outreach activities, representing the university to potential students, parents, Heads of Schools, teachers and School Counsellors, and to act as a persuasive ambassador for TAG Ghana and programmes of the university.
• To develop new activities and materials as required, working closely with relevant academic department and colleagues in Marketing, Business Development and Recruitment teams.
• To liaise closely with academic and support services staff on campus to ensure that they serve effective points of contact for great student experience for prospective students.
• Build and maintain good working relationships with students and alumni to help with recruitment and admissions activities.
• To develop collaborative working relationships across the campus including with Student Ambassadors, Marketing & Recruitment, Student Affairs, Academic Departments, Finance, HR & Events, Careers & Business Development, and across the wider university, as required to meet company objectives.
• Ensure that duties are undertaken in accordance with quality standards and assurance framework of regulatory bodies (such GTEC, UEW, BCC etc.)

2. Lead Management and Analysis

• To use the Customer Relationship Management (CRM) system to record school relations and engagement activities and details of prospective students, and to work with the Marketing & PR team on recruitment campaigns to promote activities to those students.
• Lead the team to act as a port of call, responding to admission enquiries from potential students and parents/guardians on the admissions process.
• Provide relevant information and advice applicants on programme choices and other aspects of the admissions process.

3. Applications Management

• Provide advice and support to applicants throughout the admissions process that positively influences their views to translate into enrolment.
• Use BCC CRM systems to engage with enquiries and applicants to optimize and manage their experience through the application process and ensure successful conversion rate.
• Ensure that prospective students’ certificates have been verified and essential procedures have been carried out before enrolment.
• Reply to standard admissions mails and refer non-standard mail to appropriate persons.
• Maintain records on the database of applications received, offers made and uptake.
• Send out appropriate correspondence to applicants regarding scholarships, etc. and liaise as appropriate.

4. Conversion

• Facilitate the application process straightforwardly and efficiently to convert applications to enrolment.
• Organise and run information sessions for prospective students interested in finding out more about programmes of the university.
• Support students in their induction and orientation to ensure a positive start to their “Student Journey”.
• Ensure that prospective postgraduate students receive relevant pre-arrival information that will enhance great student experience.
• Follow up with leads at all stages of the pipeline that have become unresponsive to reignite their interest.

5. Supervisory/Managerial Duties:

• Supervise team member’s activities.
• Motivate and guide team members to deliver on set target/objectives.
• Identify learning and development needs of team members in order to offer appropriate interventions.
• Prepare and manage department’s annual budget.
• Administer discipline, when necessary.

Reporting Requirements:

• Post-campaign follow-up communications and ROI reporting;
• Reporting on campaigns, ROI and industry best practices;
• Weekly updates with Line Manager;
• Submit monthly MIS report;
• Submit quarterly Marketing & MIS Report;

Knowledge, Skills, and Abilities

• Working knowledge of Higher Education systems, in particular school relations, engagement, and recruitment cycles.
• Excellent knowledge of the university’s programmme portfolio and entry/admission requirements.
• In-depth knowledge of student recruitment processes and procedures.
• Strong interest in delivering high-end services.
• Significant working knowledge and experience in sales, marketing and customer care.
• Collaborative team player with experience working in a dynamic multi-cultural organization.
• Good project management skills.
• Excellent written and oral communication skills
• Excellent influencing skills and the ability to communicate with credibility, tact and diplomacy internally and externally.
• Good report writing skills and presentation skills.
• Initiative and Problem-Solving Skills Required
• Proficient in MS Office Suite
• Competent in the use of CRM databases and spreadsheets
• Proficient in internet use

Educational/Academic Qualifications:

• Relevant Bachelor’s or Master’s degree in Marketing, Communication, Business Administration or equivalent experience.
• Professional Certification in Sales and/or Marketing, Customer Service.
• At least 3 years of post-qualification work experience