E-commerce Digital Marketing Specialist - Steaman Group

We are seeking an E-commerce Marketing Specialist and Graphic Designer with 2-3 years of experience in the e-commerce sector to play a crucial role in strengthening our online visibility and marketing strategies. The ideal candidate should have a deep understanding of e-commerce marketing, the ability to create engaging content, and the graphic design skills to create captivating visuals.

Responsibilities:

Marketing Strategy

• Develop and execute comprehensive marketing strategies tailored to the e-commerce industry, covering affiliate marketing, email marketing, social media advertising, and PPC campaigns.
• Collaborate with affiliate partners to drive referral traffic and boost e-commerce sales.
• Monitor and optimize marketing campaigns based on data-driven insights to maximize ROI.
• Collaborate with cross-functional teams to ensure a unified e-commerce marketing approach.

Digital Marketing

• Execute and manage digital marketing campaigns, including search engine optimization (SEO), pay-per-click (PPC), and social media advertising.
• Utilize e-commerce data analytics to refine digital marketing strategies and improve online customer acquisition and conversion rates.

Content Creation

• Produce compelling and SEO-optimized content for product descriptions, blog posts, social media posts, email newsletters, and other e-commerce content.
• Develop persuasive product copy and engaging content to resonate with the e-commerce target audience.
• Manage multimedia content creation, including images, videos, and infographics, to enrich e-commerce content.

Graphic Design

• Design visually appealing graphics, product images, banners, and advertisements that align with e-commerce branding and marketing objectives.
• Ensure a consistent visual identity and user experience throughout the e-commerce platform.
• Collaborate with the product and marketing teams to create and maintain an appealing product catalog.

Qualifications:

• Bachelor’s degree in Marketing, Digital Marketing, Graphic Design, or a related field.
• 2-3 years of experience in e-commerce marketing, digital marketing, content creation, affiliate marketing, and graphic design.
• Proficiency in graphic design software, such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Strong knowledge of e-commerce marketing tools and platforms, including Google Analytics, SEO, and e-commerce platforms.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a dynamic environment.
• A portfolio showcasing prior e-commerce marketing and graphic design work.

Preferred Requirements:

• Previous experience with affiliate marketing programs and relationship management.
• Knowledge of e-commerce email marketing platforms and CRM systems.
• Familiarity with content management systems (e.g., WordPress) and marketing automation tools.
• Understanding of e-commerce best practices and industry trends.