Sales and Marketing Manager - Pretty Pride Hotel



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Pretty Pride Hotel Sales / Marketing Jobs in Kumasi


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We are looking to hire a Sales and Marketing Manager who will play a pivotal role in developing, implementing, and overseeing marketing strategies and campaigns that drive brand awareness, customer engagement, and revenue growth for our company.

Job Summary

This role involves managing a marketing team, collaborating with cross-functional departments, and delivering creative, data-driven solutions to meet organizational objectives.

Responsibilities:

  • Develop and execute comprehensive marketing plans to promote products/services and enhance brand visibility.
  • Identify target markets and customer segments, tailoring marketing efforts accordingly.
  • Monitor market trends, customer behavior, and competitor activities to adjust marketing strategies.
  • Manage, mentor, and lead the marketing team, setting clear performance goals and providing regular feedback.
  • Foster a collaborative and high-performance work environment.
  • Develop and manage the marketing budget, ensuring optimal allocation of resources.


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  • Monitor expenditures and ROI for marketing campaigns and initiatives.
  • Oversee the development of marketing materials, including content, advertising campaigns, and promotional content.
  • Coordinate with creative and content teams to ensure consistent messaging and branding.
  • Manage the company’s online presence, including the website, social media, email marketing, and other digital platforms.
  • Oversee SEO and SEM efforts to improve online visibility and drive traffic.
  • Monitor and analyze marketing performance metrics and KPIs.
  • Prepare regular reports and provide insights to upper management for decision-making.
  • Conduct market research to identify trends, opportunities, and threats.
  • Analyze competitor activities and market dynamics to formulate strategies.
  • Plan and execute marketing campaigns, promotions, and events.
  • Collaborate with relevant teams to ensure successful event execution.
  • Cultivate relationships with the media, influencers, and industry partners.
  • Manage media inquiries and coordinate press releases and communications.
  • Ensure consistent and compelling brand messaging and positioning.
  • Monitor and protect the company’s brand image and reputation.

Qualification Required & Experience

Requirements:

  • Bachelor’s degree in marketing, Business, or a related field.
  • Proven experience in marketing management with a track record of successful campaigns.
  • Strong leadership and team management skills.
  • Excellent written and verbal communication skills.
  • Proficiency in digital marketing tools, analytics, and emerging marketing technologies.
  • Creative thinking and problem-solving abilities.
  • B2B,B2G and B2C onboarding.
  • Ability to work effectively in a fast-paced, dynamic environment.
  • Knowledge of industry trends and compliance with relevant laws and regulations.

Location: Kumasi


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