Marketing Manager - Reputable Company



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Reputable Company Sales / Marketing Jobs in Accra


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General Purpose

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.

Main Job Duties and Responsibilities

  • manage and coordinate all marketing, advertising and promotional staff and activities
  • conduct market research to determine market requirements for existing and future products
  • analysis of customer research, current market conditions and competitor information
  • develop and implement marketing plans and projects for new and existing products
  • expand and develop marketing platforms including social media platforms
  • manage the productivity of the marketing plans and projects
  • monitor, review and report on all marketing activity and results
  • determine and manage the marketing budget
  • deliver marketing activity within agreed budget
  • report on return on investment and key performance metrics
  • develop pricing strategy
  • create marketing presentations
  • liaise with media and advertising
  • collaborate with the sales function
  • monitor industry best practices


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Education and Experience

  • business or marketing-related degree or equivalent professional qualification
  • experience in all aspects of developing and managing marketing strategies
  • technical marketing skills
  • proven experience in customer and market research
  • relevant product and industry knowledge
  • digital marketing skills
  • experience with relevant software applications

Key Competencies

  • excellent written and verbal communication skills
  • collaborative skills
  • formal presentation skills
  • organization and planning
  • strategic and critical thinking skills
  • data analysis and management
  • problem analysis and problem-solving
  • team leadership
  • persuasiveness
  • adaptability
  • creativity
  • judgment and decision-making

What are the top 5 skills you need to be a successful marketing manager today?

Hiring managers have identified these 5 skills as being core to successful job performance as a marketing manager.

  • collaborative and communication skills – able to engage effectively with all stake holders, enable cross-functional collaboration and successfully manage diverse teams
  • technological and digital marketing skills – contemporary knowledge of digital tools, platforms and channels and a good understanding of technology management
  • critical thinking skills – able to understand situations and problems, identify cause and effect relationships and develop effective strategies
  • analytical skills – agility with analytical tools and the ability to process, analyze and utilize large quantities of data efficiently
  • creativity and innovation – able to develop new concepts and devise unique marketing campaigns


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