Social Media Executive - SBP Africa

PURPOSE

Your role will mainly be to create engaging content (written and visual) and to implement the digital marketing strategy through social media channels to create and maintain a strong online presence for the company.

Key Roles and Responsibilities

• Growing the company’s social media numbers. (Followership, Impressions & Engagement)
• Content curation and promotion
• Executing, measuring and reporting on digital marketing campaigns.
• Strategizing, executing and reporting on advertising campaigns. i.e., social media Ads, Google Ads & SEO/SEM.
• Drafting themed written material such as the company’s marketing partnerships and campaigns.
• Arrange interviews and editorial material with key artists and industry players.
• Growing and maintaining active users through digital platforms.
• Identify, manage and lead influencer-based marketing.
• Recruit, train and manage micro-influencers, fans & student groups.
• Support on-ground activations and influence digital campaigns.
• Work with other regional teams and offer overall support to the marketing department.
• Deliver weekly and monthly analytic reports on KPIs & OKRs set.
• Stay up-to-date with emerging digital marketing trends and technologies and make recommendations for incorporating them into the marketing mix.

Key Performance Indicators (KPI)

• Awareness of the company’s brand.
• Social Media followership count, insights, engagement & loyalty/retention
• Number of Social Media users converted to Active users and Paid subscribers of the company
• A number of referrals from our Social Media Platforms in Ghana.

Required Skills or Experience

Required Competencies and Attributes

• Experience in social media or marketing position or expertise in multiple social media platforms
• You are fluent and have a great English level
• Creative profile with solid writing and editing skills > ability to deliver creative content (text, image, video)
• Project management skills (handling time-sensitive projects), attention to detail and ability to multitask
• Good standards of professional conduct with excellent communication skills
• Ability to take a flexible approach to work hours.
• Sound knowledge of online marketing strategy, SEO and Google Analytics
• Being tech-enthusiastic with design notions is definitely a plus.

Experience & Qualifications

• Minimum 3 years of experience in digital marketing.
• Proven track record of developing and executing successful digital marketing campaigns
• Strong understanding of SEO, PPC advertising, social media, and email marketing
• Excellent writing, communication, and presentation skills
• Experience using analytics tools, such as Google Analytics, Meta Analytics, to measure and report on campaign performance
• Ability to work independently and as part of a team
• Strong problem-solving and decision-making skills.
• Budget Negotiable