Brand Communications Lead - NAYA by Africa

The Brand Communications Lead is the voice of the brand with the primary purpose to create consistency in brand communication across all channels and customer touch points and create a consistent voice that customers know and love.

To succeed in this role, you will need excellent oral and written communication skills, be creative, open-minded, and love for learning and research. You will create customer-focused ads that will drive new customer engagement, learning, and communication.

Responsibilities include

• Developing and managing the Brand Communication Strategy
• Manage product information for each product on labels, website, digital marketing, and sales materials
• Effectively communicate the brand story to build loyalty with customers
• Developing a communication strategy that consistently shares the brand and its products to
• educate customer,
• create brand awareness
• engage customer
• increase sales
• Provide consistent product knowledge and information to customers on product use and effectiveness across all channels
• Educating customers on skincare trends, personal hygiene, women's issues, and modern Afrocentric culture
• Organizing events with the sales team to engage customers, get feedback and improve sales
• Developing product usage kits for customers
• Help the brand refine product groups and new products so they are beneficial to customers
• Develop dynamic social media pages
• Sync online and offline experiences
• Evaluate all design and advertising ventures to ensure they communicate the message intended
• Writing articles and copy for all brand communication activities
• Analytical data gathering and consumer research to understand customer interests and needs to provide compelling content across online and offline platforms
• Represent the company at events to promote the brand and engage new customers
• Look for high-quality media opportunities to promote the brand
• Keeping informed of industry trends

Qualifications

• A Bachelor's degree in business, marketing, communication, or just a love for engaging people and selling
• Excellent interpersonal, customer service, and communication skills
• Strong analytical skills to identify trends and communication patterns
• Ability to design and implement successful campaigns
• Ability to lead a marketing and creative team
• Advanced planning, organizational, and time management skills