Digital Channels Officer - Advans Ghana Savings & Loans



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Job Description: Responsibilities & Requirements


Do you want to work in an international environment with a focus on developing countries? Do you have a passion for designing and deploying innovative technological solutions in complex business environments?  Then Advans has a position for you! In joining the Business Development team as Digital Channels Officer, you will drive the improvement of multi-faceted digital services provided to Advans clientele in Ghana, deploy new services and products. You will streamline existing processes with the help of technology.

The position is a permanent position and is based in Accra

WHAT WILL YOUR ROLE BE?

You will work within the Business Development Unit to: 

  • In line with the strategic orientations of the Institution, contribute to the definition of the Digital Channels strategy and action plan of all the Alternative Digital Distribution Channels: Mobile Application, Mobile Banking, USSD Banking, Internet Banking, WhatsApp…
  •  Act as Project Manager for the launch / optimization of any Alternative Distribution Channels, from opportunity study to feasibility study, to implementation, launch and monitoring:


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    • Implement Digital Channels project methodology aligned to Group guidelines.
    • Ensure customer needs are considered at the key stages of the project.
    • Coordinate various internal stakeholders (Marketing, Sales & Distribution, IT, Risk…) and external stakeholders (ex: partners, technical solution providers)
    • Monitor project planning and budget
    • Support the roll-out of the Digital Channels together with relevant stakeholders and define an implementation plan to support the clients in adopting the new channels.
    • Ensure that once launched, the project is monitored along with the existing Digital Channels.
  • Analyze performance, issue recommendations / action plans, and report to top management of the Institution and to Advans Group
  •  Monitor, analyse data & provide insights on the performance of the Digital Channels, to be shared with key stakeholders in the organisation and Group in terms of:
    • Active Users, Transactions, Impacts on Deposits and Loans, Technical Performance, Customer Satisfaction, …
    • Quality of customer experience across channels, including underlying processes.
    • Business performance of Digital Channels (profitability of the business model)
  • Set up a market watch: Digital Channel initiatives from Competition, Market Trends, Regulation
  • Identify opportunities in terms of optimization / adjustments / new Digital Channels.

What kind of profile are we looking for?

You hold at least a bachelor’s degree, and you are interested in the financial inclusion sector and Advans’ missions. You have:

  • At least 3 years of experience in a fast-paced environment with a proven track record of achievements in the Digital area and Digital Projects
  • Strong knowledge of USSD technology, client-facing mobile Application and payment systems, including Mobile Money
  • Ability to manage complex project involving various internal stakeholders (top management, Marketing, Operations, IT, Risk, branch management)
  • Understand the business drivers and complex market environment.
  • Ideally an experience within a financial institution (Traditional Bank, Savings and Loans, microfinance, Fintech…) or in a Digital Agency
  • Demonstrate ability to remain customer focused and innovative.


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  • Ability to manage negotiations with external stakeholders (business and technical partners)
  • Excellent communication skills – written and spoken.
  • Demonstrate excellent analysis and synthesis skills.
  • An experience in managing a small team is appreciated but not mandatory
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