Smart Entrepreneurship Sales / Marketing Jobs in Accra
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We, Smart Entrepreneurship are searching for a highly creative Digital Marketing & Administrative Officer to oversee our digital marketing function and coordinate day-to-day administration of the office. The incumbent will be responsible for the planning and managing marketing campaigns that promote the company's brand, products, and services.
Job Duties
- Plans and executes all web, SEO/SEM, database marketing, email and social media advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Oversee the day-to-day administration and management of the office
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Required Skills or Experience
- Diploma or degree in marketing or a related field
- Proven working experience in digital marketing and office duties
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
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1. Patiently scroll down and read the job description below.
2. Scroll down and find how to apply or mode of application for this job after the job description.
3. Carefully follow the instructions on how to apply.
4. Always apply for a job by attaching CV with a Cover Letter / Application Letter.
We, Smart Entrepreneurship are searching for a highly creative Digital Marketing & Administrative Officer to oversee our digital marketing function and coordinate day-to-day administration of the office. The incumbent will be responsible for the planning and managing marketing campaigns that promote the company's brand, products, and services.
Job Duties
- Plans and executes all web, SEO/SEM, database marketing, email and social media advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights and optimizes spend and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
- Plans, executes, and measures experiments and conversion tests.
- Collaborates with internal teams to create landing pages and optimize user experience.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Oversee the day-to-day administration and management of the office
ADVERTISEMENT - CONTINUE READING BELOW
Required Skills or Experience
- Diploma or degree in marketing or a related field
- Proven working experience in digital marketing and office duties
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate