Job Description: Responsibilities, Qualifications, and Necessary Skills
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Hi there! We're WebFX, a full-service digital marketing agency based in the US. We've been named the Best Place To Work in Pennsylvania 6 times in a row and we'd love to meet you. We're looking for people to join our mission to provide world-class digital marketing solutions to mid-size businesses around the world. We get super excited about driving business growth for our clients and are looking for people who take pride in their marketing work and enjoy having a little fun at the same time.
What We're Looking For
Desired Education
Bachelor’s Degree in Marketing, Advertising, Journalism, PR, Communications, Information Science, Business or related major
General Knowledge
Fluent in English (written and verbal). Resume must be in English to be considered.
Solid understanding of the Internet
Solid understanding of basic copywriting
Solid web copywriting skills
Qualities
Demonstrates the ability to get things done
Continues to follow up on content placement pitches that weren’t successful the first time
Insatiable desire to learn
Facebook account with over 100 friends (Only used to verify web understanding)
Twitter account with over 50 followers (Only used to verify web understanding)
Outstanding written communication skills
Administrator/moderator of a forum or a blog (A bonus)
“Power” Twitter, Reddit, HackerNews, etc account (Ex. Defined as 500+ followers) (A bonus)
Experience
Minimum of 1 year experience as Social Media Specialist or Digital Marketer, or minimum of 2 years experience in the marketing industry
Blogging experience (Desired)
Basic HTML or image editing experience (Desired)
Customer service experience in any industry (Desired)
What You'll Do
Responsibilities
- Develop overall social media strategy for WebFX partners (i.e.clients)
- Connect with clients on a regular basis to answer questions, apply strategies and review social media campaign performance
- Develop paid media (Ex. Hulu, Pandora, Spotify, Ad display networks) social strategies for WebFX partners (i.e. clients)
- Research and create online “buyer personas”
- Create programs that leverage earned, owned and paid media elements
- Develop social media editorial calendars
- Research and pitch created content ideas to bloggers, publishers, and journalists
- Oversee development of creative/assets for social channels
- Connect with clients on a regular basis to answer questions, apply strategies, and review social media campaign performance
- Ability to manage content creation workflow
- Provide social media consulting, monitoring, and management services
- Consult with clients about their business goals and propose solutions and strategies that meet their needs
- Champion internal knowledge sharing and ensure WebFX and our customers stay ahead of relevant trends
- This position requires 40 hours of remote availability per week during our standard office hours (8am to 6pm EST)
- Requires reliable internet access
Percentage Breakdown
30% client interaction (phone calls, meetings, emails, etc.)
15% writing/calendar creation
15% reporting/analytics
10% client strategy
10% managing social media ad campaigns
10% competitor analysis
5% implementing blog posts
5% social media design project management
Training
Our “Bootcamp” web marketing training program will be provided for new WebFX “family members.”
Access to hundreds of online courses and training materials
Departmental trainings, trend watch reports, and monthly Lunch-and-Learns
What You'll Get
Opportunities for Growth
WebFX grew 250%+ over the past 3 years, and merit-based promotional opportunities are abundant for new family members who meet or exceed position performance metrics.
Compensation
Negotiable
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