Copywriter / Social Media Lead - BetPlanet



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BetPlanet Advertising/Media Jobs in Accra


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As a new and exciting sports betting operator we are looking for an experienced and professional Copywriter and Social Media Lead to join our team in Ghana. Reporting to the Marketing Manager, the key responsibility is in ensuring a world-class aesthetic experience for every customer who contacts the business in relation to their online betting account. As a Copywriter you will create site content in English for Sportsbook and Casino promotions, including landing pages, banners, blog posts and messages for communication channels such as, Email, SMS and Push notifications. The role will require you to keep up to date with the latest news and trends in the IGaming industry as well as the African Betting Market.

The Role/Responsibilities:?

  • Maintain high standards for execution and attention to detail in all aspects of copy.
  • Must be relentless in work ethic and passionate to do the best work possible on each project.
  • Exceptional verbal and written communication skills.
  • Solid communication skills.
  • Meticulous: Fast and accurate with an eye for detail.
  • Experience in Multi-Media.
  • Must perform well under pressure.
  • Ability to meet aggressive deadlines and handle changing priorities.
  • Strategic thinking that can deliver great campaign ideas.
  • Multi-tasking skills necessary for working on concurrent project.
  • Team player who can also perform on their own.
  • Prepped and prepared for reviews, meetings and presentations if necessary, they should be able to chat to client about the brief / amendments.


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The ideal candidate has:

  • The ability to write in different styles, preferably with experience in an online marketing environment across Africa.
  • Experience of writing sales and marketing copy, and experience in online gaming.
  • Excellent linguistic skills, partiuclarly in English
  • Passion for sports
  • A creative “out of the box” mind-set
  • A “team player” attitude, with the ability to work in a multicultural environment
  • The ability to communicate remotely as this job requires often remote communication with other line-managers outside Ghana
  • A proactive attitude and can anticipate and resolvie tasks
  • Ability to manage multiple tasks
  • Excellent organisation skills and is detail-oriented

What we offer:

  • Competitive salary
  • Modern working environment in Accra
  • An opportunity to be an integral part of an exciting new business
  • Chance to build a team from the ground up


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